There are advantages to using technology and software programs to ensure the controls and processes established are being followed. For instance, a Customer Relationship Management (CRM) solution provides an organization greater visibility to their customers, update previous sales targets, customize marketing messages and provides a portal for marketing materials. The right CRM platform allows a sales team to automate processes which were once manual, such as sample management.
While peer-to-peer lectures, lunch and learns, and other presentations are still seen as an impactful way to provide information to HCPs and patients, strict regulations can make executing them a difficult process. Presentations are designed like marketing materials, presenting information in a fair and balanced manner. Your technology must ensure the presentations and digital materials will be used as they were intended, without changes being made.
It is important to have a nimble marketing organization, reacting quickly to update presentations as needed. For example, the FDA may tell the organization a certain claim can no longer be used, or on a more positive note, new data allows a new claim to be introduced. Because of this, an important feature of your platform should support the need to ensure any old presentations can no longer be used and archived for your records.
