“The majority of companies who are preparing for serialization are doing so purely with an eye towards compliance. While this approach is common, what it misses is an understanding of the larger benefits serialization can provide in an organization.
These benefits include the ability to:
- Quickly trace products forward and backward throughout the supply chain.
- Manage recalls more efficiently, potentially limiting their scope, cost and business impact.
- Improve detection of counterfeit drugs, reducing consumer safety issues and early detection of potential product shortages
If you’re sweating the upcoming deadline, that’s totally understandable. The thing to remember is that action is the antidote to fear, and you’ll be in a much better position to achieve compliance with the new regulations the sooner you start.
In summary, serialization should not be seen as a regulatory requirement in isolation but should be approached from a business perspective where commercial benefits can be realized through increased product security.”
