Reputation management is a top priority for many life sciences companies, and rightly so. Little more than a hot-tempered tweetstorm or careless internal email is enough to damage brand image, which is why it’s so important companies take strategic action to protect their reputation.
Key steps here include:
• Ensuring transparency in mergers and acquisitions.
• Creating a strategic plan for communicating with the public.
• Having recall practices in place before a problem occurs so you can act quickly.
• Integrating risk management throughout the product lifecycle.
